Kinchbus, a Wellglade subsidiary, operate the local town services commercially. Centrebus from Leicester run some tendered services.
Paul S Winson operates at least two routes and Arriva have the trunk route from Leicester to Shepshed. I can't remember seeing a service bus with air horns on roof before.
Veolia have a service number 8 to Grantham via melton Mowbray.
Finally there are three commercial services to Nottingham:
1 South Notts (NCT) via Gotham every 30 mins
X99 Premiere via Bunny every 30 mins
Indigo TrentBaton via EMA and Long Eaton hourly.